Is it an opportunity or a challenge to officially restart the home building materials exhibition?

Views:2723 Author:Site Editor Publish Time:2020-08-19 10:51:25 Orgin:Site

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Novel coronavirus pneumonia prevention and control work is being issued by the State Council in response to the joint prevention and control mechanism of the epidemic prevention and control. Recently, after the "holding all kinds of necessary meetings and exhibitions", the government has been pressing the "recovery key" to press the "home button" home furnishing building exhibition from the state to the local government, from policy guidance to implementation. Restart!

At present, the exhibition period of 2020 Chengdu International Furniture Exhibition is still to be determined, while China Construction Expo (Shanghai), R + T & HD + Asia Asia Asia window & window shading exhibition and Asian home decoration exhibition, China (Guangzhou) customized home exhibition and Shanghai international kitchen and toilet exhibition have been clearly postponed to 2021.

The exhibition in the first half of the year has been postponed, and the second half of the exhibition will be opened soon. Is the second half of the year an opportunity or a challenge for us?

It's not just a matter of time delay. On the whole, furniture industry exhibitions are concentrated in March and April in spring and September in autumn, among which the spring is more prosperous in Europe, and the two major periods in China are even, which is determined by the basic operation law of the industry.

An obvious performance is that there is Christmas in Europe at the end of December, and the Spring Festival in China in January and February. During such festivals, the industry is in a state of rest for about a month. Enterprises often start to plan for the new year after the festival. Therefore, March and April are suitable for new product release. At this time, enterprises can set aside enough for the market by participating in product negotiation and cooperation Cycle to ensure smooth mass production and sales in the future.

As a result, this year's exhibition was delayed for several months on the surface, but it affected the operation of the industry in the following year. Although the spring exhibition was postponed this year, many enterprises chose to live online to launch new products and attract investment. However, from the experience of online live broadcasting, "live broadcasting is more of an expedient measure under the epidemic situation".

Most of the people who have visited the exhibition have such an experience: fashion products and cutting-edge information gather in the same space, and the next booth and corner at the end may encounter a bright new experience. For b-end exhibitors, this novelty means potential cooperation opportunities. But when all this is moved to a two-dimensional screen, the attention and contact that may arise between businesses is also cut off.

Looking for business opportunities in the exhibition depends on the comprehensive reaction caused by face-to-face communication between decision makers, combination and collision between teams, and touch experience between people and objects. The establishment of operator trust, the quality of staff on both sides, the design level of products and even the level of team management need to be perceived through on-site contact, and offline communication and negotiation are indispensable. It is far from possible to reach an intention only by telephone and video.

Commercial cooperation is different from online shopping. The strength of the partner often affects an enterprise for a year or even longer. The risks involved are not comparable to the purchase of a certain product by consumers. The logic and efficiency of live delivery with goods are naturally not applicable to exhibitions. Therefore, for enterprises, the exhibition in the second half of the year is both an opportunity and a challenge. We should seize the opportunity.